Why go anywhere else tagline

Every community is the same, the slogan tells us, echoing the kinds of corporate franchises that do indeed make every community look the same from the perspective of commerce. What those of us who teach and work in this field need is a manifesto that calls for a return to the local and an insistence upon its unique value. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account.

This calls for some brainstorming sessions. Connect these words into phrases. Now that you have a number of phrases to choose from, take a critical look at them. You can even try saying them out loud to get a feel of how it sounds. As much as possible, keep the newly generated tagline very short. Finally, ask yourself: Is it memorable?

Does it communicate the unique value proposition of my brand? I bet that you know at least 5 taglines or slogans that you have unconsciously memorized from TV commercials or newspaper ads. If you are a traveler, your dream is to feel at home as much as you can anywhere you go. Airbnb was created to solve the problem of integration in a new environment that hotels have not been able to solve for travelers. Airbnb promises a private, homey space that gives travelers a sense of belonging in their new environment.

Nike was initially known to be an athletic shoe brand. It has done this by putting out the message that anyone can do anything. This tagline helped the brand to differentiate itself from its major competition, IBM.

It also represented and promoted the classic simplicity that its products are now known for. Before this campaign was launched, many people thought Apple computers looked like toys and had a poor operating system.

This marked the start of the journey from a brand whose products were called toys to being ranked as the most valuable company in the world today.

Ronseal is a brand that manufactures wood stains and dyes in the United Kingdom. Its slogan gives a promise that the average buyer would find valuable. It speaks directly to the credibility of their product. MasterCard gives its audience a solution for buying whatever money can buy.

These companies had been their fierce competitors since when they started operations. It was straight to the point and described their brand in the fewest words possible. It also made the brand recognizable globally. The BMW blog suggests that it was one of the most recognizable slogans among car manufacturers around the globe.

For the person who wanted to be seen as an achiever and reckoned with among his peers, driving a BMW was a good way to stand out. Today, people are not only attracted by the functionality of a good car, but they are also emotionally drawn to it. In a market where their competition probably focused on how good their chips tasted and how crunchy they were, they only stood a chance if they did something different.

McDonald has since been using this tagline, and apparently not looking to change it anytime soon. It has since become a recognizable part of the brand. The insurance company branded itself unlike other insurance companies to come across as a friendly brand that is always available to help its clients in good times and bad times- like a neighbor.

Every woman wants to look beautiful. However, no woman wants to come off as fake in a bid to do so. It epitomizes honor and courage. So, there is no one prouder than a US marine corps faithfully serving his fatherland. Instead, they act as brand triggers. You hear or see these phrases, and you instantly associate the brand they belong with. They should be as recognizable and as easy to digest. Make sure your tagline represents your brand essence.

Are you an underdog like Under Armour? If so, your tagline should embody the perseverance, hard work, and tenacity that your brand stands for. Start Here. Color Outside the Lines. Color Your Dreams. Created to Create. Education for an Inspired Life. Every artist was first an amateur.

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